With all the information a consumer needs just a search away, businesses need to shift to a more customer-centric version of marketing.Ĭontent marketing enables a business to reach consumers at the point they’re actively seeking a solution to a problem. More people are becoming less susceptible to paid advertisement, the average click-through rate for banner Ads is 0.06% and 25% of Americans used Ad blockers in 2016. And according to Forrester, B2B buyers will find three pieces of content about a vendor for every one piece that marketing can publish or sales can deliver. In today’s world, 81% of shoppers conduct online research before making a purchase.
In this post, we’ll talk about 5 of the most important touch points-those moments of truth that affect a buying decision-and how you can improve them to drive sales. Thankfully not all touch points carry the same level of importance. Bad experiences can have devastating effects on your business.īut with so many touch points it can be hard to keep track of things. Thanks to the internet every customer now has a voice and a wider selection of choices. Not too long ago Google brought out the term ZMOT, which refers to the point in the buying process when the consumer learns about a product before the seller even knows about them. The way people buy has changed, but unfortunately most businesses are still trying to sell things the old way.
Customer experience has never been more important.
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